[Ted] Simon Anholt: Which country does the most good for the world?

 Simon Anholt: Which country does the most good for the world?

• Who is Simon Anholt?

Simon Anholt is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries.

These strategies are typically in the areas of national identity and reputation, public diplomacy, economic competitiveness, cultural policy and cultural relations, regional integration, export promotion, tourism, educational policy, immigration and related areas of social policy, security and defence, foreign direct investment, sustainability, talent attraction and major international events. He is best known for his work on the image and reputation of countries, cities and regions.

Simon Anholt has been called the "founder", "champion" and "instigator" of the Nation Branding and Place Branding terms, concepts and field of study and practice.

He is the founder and publisher of the global annual research studies: Anholt-GfK Roper Nation Brands Index, Anholt-GfK Roper City Brands Index and Anholt-GfK Roper State Brands Index, three major surveys which use a panel of 30,000 people in 25 countries to monitor global perceptions of 50 countries, 50 cities and the 52 States of the Union.

Anholt was a member of the UK Foreign Office’s Public Diplomacy Board between 2000 and 2010, has participated in sessions at the World Economic Forum and has advised institutions including the UN World Tourism Organisation, the World Union of Olympic Cities, the European Travel Commission, and the European Conference on Public Communication.

From Wikipedia, the free encyclopedia

" We don't admire countries primarily because they're rich, because they're powerful, because they're successful, because they're modern, because they're technologically advanced. We primarily admire countries that are good. What do we mean by good? We mean countries that seem to contribute something to the world in which we live, countries that actually make the world safer or better or richer or fairer. Those are the countries we like." - in the Ted he said.

When i heard his speech, i also thought what is good country? where do people want to live? 

I agree with him, that is not rich, powerful, successful, modern. many people want to feel safe , live in fair country and government to protect their rights.

To make whole country to be good country, all of the world correct their thinking by one. not for power, success, selfish, for peace, anti-war, human rights, and so on.